TY - JOUR UR - http://lib.ugent.be/catalog/pug01:8519378 ID - pug01:8519378 LA - eng TI - Recruiting nurses through social media : effects on employer brand and attractiveness PY - 2017 JO - (2017) JOURNAL OF ADVANCED NURSING SN - 0309-2402 PB - 2017 AU - Carpentier, Marieke EB11 000150802664 802002155860 0000-0002-9996-5544 AU - Van Hoye, Greet EB11 001994384563 801001457683 0000-0002-4970-7133 AU - Stockman, Sara EB11 000070195765 802001303876 0000-0002-2089-5185 AU - Schollaert, Eveline AU - Van Theemsche, Bart AU - Jacobs, Gerd AB - AimTo investigate whether and how nurses’ exposure to a hospital’s profile on social media affects their perceptions of the hospital’s brand and attractiveness as an employer.BackgroundSince in many places across the globe hospitals are struggling with nursing shortages, competition is rising to be perceived as an attractive employer by this target group. Organizations are increasingly using social media for recruitment, however, little is known about its effects on potential applicants’ perceptions of the organization as an employer. We thus examine whether these effects occur and rely on the media richness theory to explain the mechanisms at play.DesignA between-subjects experimental design was applied. Three conditions were used: a control group, one condition that required visiting the Facebook page of a hospital and one condition that required visiting the LinkedIn page.MethodThe focal organization was an existing Belgian hospital which had a LinkedIn and a Facebook page. An online questionnaire was sent to nursing students and employed nurses over 5 months in 2015-2016. ResultsNurses’ exposure to the hospital’s Facebook or LinkedIn page had a significant positive effect on a majority of the employer brand dimensions, both instrumental and symbolic. In addition, nurses who visited the Facebook page felt more attracted to working at the hospital. Most of these effects were mediated by social presence.ConclusionNurses’ perceptions of employers can be positively influenced by seeing a hospital’s social media page. Hospitals can thus employ social media to improve their employer brand image and attractiveness. ER -Download RIS file
| 00000nam^a2200301^i^4500 | |||
| 001 | 8519378 | ||
| 005 | 20180108130007.0 | ||
| 008 | 170503s2017------------------------eng-- | ||
| 022 | a 0309-2402 | ||
| 024 | a 000418363000021 2 wos | ||
| 024 | a 1854/LU-8519378 2 handle | ||
| 024 | a 10.1111/jan.13336 2 doi | ||
| 040 | a UGent | ||
| 245 | a Recruiting nurses through social media : effects on employer brand and attractiveness | ||
| 260 | c 2017 | ||
| 520 | a AimTo investigate whether and how nurses’ exposure to a hospital’s profile on social media affects their perceptions of the hospital’s brand and attractiveness as an employer.BackgroundSince in many places across the globe hospitals are struggling with nursing shortages, competition is rising to be perceived as an attractive employer by this target group. Organizations are increasingly using social media for recruitment, however, little is known about its effects on potential applicants’ perceptions of the organization as an employer. We thus examine whether these effects occur and rely on the media richness theory to explain the mechanisms at play.DesignA between-subjects experimental design was applied. Three conditions were used: a control group, one condition that required visiting the Facebook page of a hospital and one condition that required visiting the LinkedIn page.MethodThe focal organization was an existing Belgian hospital which had a LinkedIn and a Facebook page. An online questionnaire was sent to nursing students and employed nurses over 5 months in 2015-2016. ResultsNurses’ exposure to the hospital’s Facebook or LinkedIn page had a significant positive effect on a majority of the employer brand dimensions, both instrumental and symbolic. In addition, nurses who visited the Facebook page felt more attracted to working at the hospital. Most of these effects were mediated by social presence.ConclusionNurses’ perceptions of employers can be positively influenced by seeing a hospital’s social media page. Hospitals can thus employ social media to improve their employer brand image and attractiveness. | ||
| 598 | a A1 | ||
| 100 | a Carpentier, Marieke u EB11 0 000150802664 0 802002155860 0 0000-0002-9996-5544 | ||
| 700 | a Van Hoye, Greet u EB11 0 001994384563 0 801001457683 0 0000-0002-4970-7133 | ||
| 700 | a Stockman, Sara u EB11 0 000070195765 0 802001303876 0 0000-0002-2089-5185 | ||
| 700 | a Schollaert, Eveline | ||
| 700 | a Van Theemsche, Bart | ||
| 700 | a Jacobs, Gerd | ||
| 650 | a Business and Economics | ||
| 653 | a recruitment | ||
| 653 | a employer branding | ||
| 653 | a social media | ||
| 653 | a Facebook | ||
| 653 | a LinkedIn | ||
| 653 | a organizational image | ||
| 653 | a organizational attractiveness | ||
| 653 | a nurses | ||
| 653 | a hospital | ||
| 773 | t JOURNAL OF ADVANCED NURSING g JOURNAL OF ADVANCED NURSING . 2017. 73 (11) p.2696-2708 q 73:11<2696 | ||
| 856 | 3 Full Text u https://biblio.ugent.be/publication/8519378/file/8519383 z [open] y JAN (in press) Recruiting nurses through social media.pdf | ||
| 920 | a article | ||
| 852 | x EB b EB11 | ||
| 922 | a UGENT-EB | ||
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